in:dispensable- business truths, tools + tips you can't do without

Colleen talks: The Ultimate Guide to Managing a CEO's LinkedIn Presence

August 21, 2019 Season 1 Episode 18
in:dispensable- business truths, tools + tips you can't do without
Colleen talks: The Ultimate Guide to Managing a CEO's LinkedIn Presence
Chapters
in:dispensable- business truths, tools + tips you can't do without
Colleen talks: The Ultimate Guide to Managing a CEO's LinkedIn Presence
Aug 21, 2019 Season 1 Episode 18
Colleen McKenna
Colleen takes a pause from interviewing to share best practices for managing an executive or client's LinkedIn presence.
Show Notes

Colleen takes a pause from interviewing to share best practices for managing an executive or client's LinkedIn presence. Tune in for tips on how CEO's can evaluate someone's LinkedIn aptitude, and the steps that help others to manage someone's LinkedIn presence more effectively.

Show Notes:
0:00 Introduction

1:21 Colleen explains the challenge of having someone else manage your LinkedIn presence

3:11 Don’t assume that everyone knows how to use LinkedIn

3:53 Colleen advises executives on the right questions to ask to evaluate someone’s LinkedIn knowledge

6:28 Make sure they can provide examples of how they’ve helped others with LinkedIn presence

7:57 Colleen shares a recent example of a LinkedIn surrogate that is not being successful

8:58 Colleen concludes the 9 questions CEO’s should ask 

10:03 Colleen shifts gears to address the LinkedIn surrogates directly

10:40 Tips for people managing someone else’s LinkedIn profile

13:57 The difference between accidental success and building a strategy

15:01 Suggestion to check out Intero’s online learning platform, in:side

Links:

The Ultimate Guide to Managing a CEO's LinkedIn Presence, Part One: https://midd.me/89bs (for CEO's)

The Ultimate Guide to Managing a CEO's LinkedIn Presence, Part Two: https://midd.me/tQL6 (for EA's + LinkedIn Surrogates)