in:dispensable- business truths, tools + tips you can't do without

Sarah Bentley: Marketing Specialist

August 06, 2019 Season 1 Episode 16
in:dispensable- business truths, tools + tips you can't do without
Sarah Bentley: Marketing Specialist
Chapters
in:dispensable- business truths, tools + tips you can't do without
Sarah Bentley: Marketing Specialist
Aug 06, 2019 Season 1 Episode 16
Colleen McKenna
Sarah Bentley is the Marketing Specialist at Intero Advisory, and talks about her most valuable tools that she uses on a regular basis.
Show Notes

Show Notes:

0:00 Introduction

1:31 Introduction to Sarah Bentley, Marketing Specialist for Intero Advisory

3:26 Tools we use related to communication

3:35 How Intero uses Slack

6:07 About in:side and how Intero uses Intercom

8:37 iorad and how Intero uses the tutorial tool

11:46 Tools Intero uses for its website

11:49 Wordpress- the cornerstone of Intero’s website

13:30 Grammarly- one of our favorite tools

19:10 Marketing tools

19:30 Drip- email marketing campaigns and lead capture

21:48 Using Zoom for coaching, podcasting, webinars, and profile development

25:00 Live streaming with Zoom

26:41 Using Otter.ai for podcast show notes

30:45 Editing podcasts in Garageband

34:38 Was Sarah’s idea of marketing when she came to Intero in June the same as what it turned out to be?

36:20 Finding the right tools that worked for Intero

37:59 How important marketing tools can be when hiring a marketing professional

39:17 Colleen and Sarah’s top 3 tools

Links:

Sarah’s LinkedIn profile: https://www.linkedin.com/in/sarah-m-bentley/

Slack: https://slack.com/

Intercom: https://www.intercom.com/

Iorad: https://iorad.com/

Grammarly: https://www.grammarly.com/

Drip: https://drip.com

Zoom: https://zoom.us

Otter.ai: http://otter.ai

Pat Flynn Youtube: https://www.youtube.com/playlist?list=PLzJ1r4EGn-eksdBA9rzmviJlzpaOF3TBp