in:dispensable- business truths, tools + tips you can't do without

Helen Todd: Social Media Marketing Pioneer

June 05, 2019 Season 1 Episode 7
in:dispensable- business truths, tools + tips you can't do without
Helen Todd: Social Media Marketing Pioneer
Chapters
in:dispensable- business truths, tools + tips you can't do without
Helen Todd: Social Media Marketing Pioneer
Jun 05, 2019 Season 1 Episode 7
Colleen McKenna
Helen is the CEO of Sociality Squared, a full-service social media marketing agency in New York City.
Show Notes

0:00 Introduction

1:22 Introduction to Helen Todd, CEO of Sociality Squared 

2:15 The work that Helen does- full-service social media agency

3:15 Why Helen started her own social media agency

5:38 Helen and Facebook

8:42 All stories involve a little magic

11:12 A strategy is necessary on social media to see results

12:42 Helen’s interest in food

15:22 SXSW panel takeaways

18:17 Preparing for panels

20:24 Career highlights for Helen

23:51 Challenges of building a website

26:10 Helen’s children's book

28:30 Business truths that have shaped and inspired Helen

29:39 Having a virtual team

32:42 Tips for having a distributed team

36:53 Important tools and truth about formulating ideas

39:39 Managing client expectations in an ever-changing industry

41:52 Trends in social media

45:57 What Helen would do differently if she did it all over again

46:46 Where to find Helen

47:26 Conclusion of Helen’s episode


Links:

Helen on LinkedIn: https://www.linkedin.com/in/helentodd/

Sociality Squared: https://socialitysquared.com/

Sociality Squared on Facebook: https://www.facebook.com/SocialitySquared/

Helen Travels: https://www.instagram.com/helenstravels/

Million Dollar Women Summit: https://mdwsummit.org/

Million Dollar Women Master Class: https://mdwmasterclass.com/