0:00 Introduction (standard, pre-recorded)
1:15 Introduction to Brynne- Social Selling Expert and all things LinkedIn
2:00 LinkedIn Whisperer: Brynne’s goal is to help other people succeed at LinkedIn
3:01 Brynne’s superhero power
3:30 History: Why LinkedIn
5:04 LinkedIn vs. Cold Calling
6:27 Why Brynne is on the podcast?
9:21 Brynne’s AHA Moment- sharing free insight
12:00 How Brynne Keeps engagement so high on LinkedIn
13:00 Brynne’s Connecting Policy- when she does it and how she does it
16:14 Social Selling- Is the term still a thing? What does Brynne think of it?
17:00 Definition of Social Selling according to Brynne
18:00 The tools that Brynne uses every day- her social selling toolbox
20:19 AI- The good and the bad and how it works in the social selling realm
26:00 What has changed over the last 3-5 years with LinkedIn and Social Selling
26:39 Brynne’s most powerful tool right now: Point Drive
29:36 Where Brynne thinks LinkedIn is going with Sales Navigator and Point Drive
30:51 LinkedIn Ads and Saved Leads in Enterprise companies- LinkedIn Marketing becoming the next big thing
33:14 Recruiting on LinkedIn
36:31 How Brynne has built her personal brand on LinkedIn and become a subject matter expert
37:00 First was the Michael Port quote- giving away insights is where it all started
37:13 Second was her responsiveness- wants everyone in her network to feel like they matter
37:26 Third is connecting with influencers and offering content that she has written to them- Her PR plan
39:50 What would Brynne’s alternative job choice be?
41:00 What is Brynne’s one indispensable business truth that grounds her every day?
42:00 How to find Brynne
42:50 Conclusion of Brynne’s episode
Brynne on LinkedIn: https://www.linkedin.com/in/brynnetillman/
Social Sales Link: https://www.socialsaleslink.com/
Sales Navigator: http://bit.ly/2GijI6x