in:dispensable- business truths, tools + tips you can't do without

Brynne Tillman: The Social Selling Expert

April 26, 2019 Season 1 Episode 1
in:dispensable- business truths, tools + tips you can't do without
Brynne Tillman: The Social Selling Expert
Chapters
in:dispensable- business truths, tools + tips you can't do without
Brynne Tillman: The Social Selling Expert
Apr 26, 2019 Season 1 Episode 1
Colleen McKenna
Brynne Tillman is a Social Selling Expert, who specializes in LinkedIn
Show Notes

Show Notes:
0:00 Introduction (standard, pre-recorded)

1:15 Introduction to Brynne- Social Selling Expert and all things LinkedIn

2:00 LinkedIn Whisperer: Brynne’s goal is to help other people succeed at LinkedIn

3:01 Brynne’s superhero power

3:30 History: Why LinkedIn

5:04 LinkedIn vs. Cold Calling

6:27 Why Brynne is on the podcast?

9:21 Brynne’s AHA Moment- sharing free insight

12:00 How Brynne Keeps engagement so high on LinkedIn

13:00 Brynne’s Connecting Policy- when she does it and how she does it

16:14 Social Selling- Is the term still a thing? What does Brynne think of it?

17:00 Definition of Social Selling according to Brynne

18:00 The tools that Brynne uses every day- her social selling toolbox

20:19 AI- The good and the bad and how it works in the social selling realm

26:00 What has changed over the last 3-5 years with LinkedIn and Social Selling

26:39 Brynne’s most powerful tool right now: Point Drive 

29:36 Where Brynne thinks LinkedIn is going with Sales Navigator and Point Drive

30:51 LinkedIn Ads and Saved Leads in Enterprise companies- LinkedIn Marketing becoming the next big thing

33:14 Recruiting on LinkedIn

36:31 How Brynne has built her personal brand on LinkedIn and become a subject matter expert 

37:00 First was the Michael Port quote- giving away insights is where it all started

37:13 Second was her responsiveness- wants everyone in her network to feel like they matter

37:26 Third is connecting with influencers and offering content that she has written to them- Her PR plan

39:04 Takeaways

39:50 What would Brynne’s alternative job choice be?

41:00 What is Brynne’s one indispensable business truth that grounds her every day?

42:00 How to find Brynne

42:50 Conclusion of Brynne’s episode

Links: 

Brynne on LinkedIn: https://www.linkedin.com/in/brynnetillman/

Social Sales Link: https://www.socialsaleslink.com/

Sales Navigator: http://bit.ly/2GijI6x

Grammarly: https://app.grammarly.com/

Calendly: https://calendly.com/

Zoom: https://zoom.us/?tt!pID=3521&tt!bD=6411308_1

Point Drive: http://bit.ly/2KwblIL

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